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- It is always difficult to claim a competitor is misleading people without sounding like its sour grapes. Williams recently found a great unbiased website to prove something that industry insiders have known for a while.
It basically says that although onliners focus on the cheap fee. They neglect to inform customers of the risks involved if your house doesnt sell quickly, and also the real cost of selling your house cheaply due to negotiating the sale yourself.
If you are thinking of selling your property. Please do have a read of this first.
https://www.theadvisory.co.uk/estate-agents/online-vs-high-street/#anchor-3-sub-1
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"Lifestyle Photography has nothing to do with cameras" ~ Stephen Eckley - Senior Valuer at Williams Estate Agents
As the world evolves in to the ever more visually immersive place it has become, photography finds itself at the front line of estate agency. The face, if you will, of a brand. An idea or concept.
For me, photography isn't about taking a photo, or, the camera used to take it. The camera is just the tool.
Photography is about the story. And this applies in any case or setting.
Property photography now follows the same principle.The ability to tell the story of the house or home. People often spend their lives building and creating homes that they love. Homes they are proud of. When the time comes to sell. It is our job to show that love to potential buyers.
Sadly, not all estate agents take the same view, and 'point and shoot' is still commonplace when taking their photos.
I am always looking for the details. Small things.
Original brick work from the 1900's. A wood beam from 1652. Perhaps the choice of granite worktop in the kitchen, or even the chrome finish of the bathroom. There is a reason why it is there. And as an estate agent, I feel it would be foolish to ignore these details. The stories, if you will, of the people that live there.
Presentation is everything. A tidy house, photographically, is always helpful But.. what sets your home apart from any of the others? How can you ask for £10k, or even 20k more than a similar house and still generate viewings? The answer, is in the first impression. The photography. ( it then takes an amazing team to negotiate the sale for you, but that’s for another day !!. ed)
Rightmove advertises property, it doesn’t sell it!
What's the best way to get buyers to come and view? Many an agent would say,’ List it on Rightmove and they will call!’
Unfortunately , unless you property is marketed at a low price, this simply doesn’t work.
As a seller, you need to find an agent that will take the time to capture the details. The finishes. The little things. You will find, that those details you like, will attract people who appreciate the same things. People who like what you've done. Who see your house as a home before they've even viewed it.
This is a part of the reason why Williams are so successful and receive such positive comments from vendors who know we’ve gone the extra mile to represent them and their home.
If you are thinking of moving, be sure Williams are one of the agents who appraise your property. Happy Selling!
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Our top 5 Malvern landmarks for March 2019:
The Hills! Spectacular scenery from Beacon View, the rugged North Hill and the cobbled British Camp.
Malvern Theatre and park! The park is beautifully kept with a small paddling of ducks it’s also worth a look at the Flow Clock on the 2nd floor of the theatre.
The Wells! Scattered around the Malvern area is a collection of wells which draw spring water directly from the hills, Furthermore, during May the wells are traditionally dressed and decorated.
Rose Bank and The Priory! Nestled in Church Street, Great Malvern, The Priory is an ancient landmark which has stood since 1085. Rosebank Gardens are situated further up the hill overlooking the Priory bell tower. The Gardens are beautiful when in flower, they also house two magnificent sculptures created by Walenty Pytel for the Queen’s Diamond Jubilee.
Morgan Motors! The Morgan motor factory host guided tours of their showrooms and work stations, the factory has been in Malvern since 1910.
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“If you chase two rabbits, you will catch neither one.” Russian Proverb
Why we stopped lettings, to concentrate on selling houses.
Although Williams was created in 2004 we didn’t start offering lettings until 2008. Many people couldn’t sell their houses due to the great credit crunch, and so we helped them move on, by renting out their properties.
Compared to selling property, lettings is a more secure business. Its what investors would look for in any business. A Repeatable income where, as long as you don’t do anything silly and offer a poor service, you can guarantee your income every year.
So what is the problem with that?
Well, apart from the income, there is very little upside to running a lettings business. It certainly isn’t fun!
Even though it accounted for over 30% of our income, it took 90% of our time up! Even on holiday we were calling banks to see why a landlord hadn’t received his rent . (often to find out 3 hours later, the money was in and just hadn’t cleared.)
All this time taken up doing tasks for other people, felt like it was taking away our main focus. The focus of why we set up Williams in the first place. To be the best ‘SELLING’ agent.
So after 5 years of letting property for many great landlords and tenants we decided to take the bold step of selling property 100% of the time.
Within a few months we were back to selling more property, quickly and concentrating on what we did best.
We as a team are more dedicated to providing a superb service for our buyers and sellers then ever.
We sell more property because we can focus on 1 thing. Instead of inspecting a leaky tap for a rental property, we spend out time helping buyers find a suitable property.
The stats don’t lie either. When we make just 5 extra calls a day and generate just 2 more viewings, this equates to around 400 viewings a year. At present we sell a property every 10 viewings.
On those stats we can make a staggering, extra 40 sales a year for our happy buyers and sellers.
The service levels are also currently on a max 5***** on facebook and google reinforcing our belief that customers can feel the dedication when we are helping them through the process of moving.
If you are thinking of selling please , don’t hesitate to contact us for a market appraisal.
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Williams Estate Agents in Malvern are delighted to welcome Sam Preece to the team. Born and bred in the area, Sam is ideally placed to help even more of our customers buy and sell a property in Malvern.
Williams have the perfect mix of selling tools to achieve the best price for our customers. From advertising on the largest websites in the UK, to using expert negotiators to help your move go as smooothly as possible.
If you are thinking of moving, we can provide a no obligation valuation of your property.
We are also offering a superb fee of just 0.75% +vat !!!
Call our valuation line: 0333 20 70 50 7 to book in a time.
Tel: 01432 277734
Email: contact@williamsestateagents.co.uk