“If you chase two rabbits, you will catch neither one.” Russian Proverb
Why we stopped lettings, to concentrate on selling houses.
Although Williams was created in 2004 we didn’t start offering lettings until 2008. Many people couldn’t sell their houses due to the great credit crunch, and so we helped them move on, by renting out their properties.
Compared to selling property, lettings is a more secure business. Its what investors would look for in any business. A Repeatable income where, as long as you don’t do anything silly and offer a poor service, you can guarantee your income every year.
So what is the problem with that?
Well, apart from the income, there is very little upside to running a lettings business. It certainly isn’t fun!
Even though it accounted for over 30% of our income, it took 90% of our time up! Even on holiday we were calling banks to see why a landlord hadn’t received his rent . (often to find out 3 hours later, the money was in and just hadn’t cleared.)
All this time taken up doing tasks for other people, felt like it was taking away our main focus. The focus of why we set up Williams in the first place. To be the best ‘SELLING’ agent.
So after 5 years of letting property for many great landlords and tenants we decided to take the bold step of selling property 100% of the time.
Within a few months we were back to selling more property, quickly and concentrating on what we did best.
We as a team are more dedicated to providing a superb service for our buyers and sellers then ever.
We sell more property because we can focus on 1 thing. Instead of inspecting a leaky tap for a rental property, we spend out time helping buyers find a suitable property.
The stats don’t lie either. When we make just 5 extra calls a day and generate just 2 more viewings, this equates to around 400 viewings a year. At present we sell a property every 10 viewings.
On those stats we can make a staggering, extra 40 sales a year for our happy buyers and sellers.
The service levels are also currently on a max 5***** on facebook and google reinforcing our belief that customers can feel the dedication when we are helping them through the process of moving.
If you are thinking of selling please , don’t hesitate to contact us for a market appraisal.