"Lifestyle Photography has nothing to do with cameras" ~ Stephen Eckley - Senior Valuer at Williams Estate Agents
As the world evolves in to the ever more visually immersive place it has become, photography finds itself at the front line of estate agency. The face, if you will, of a brand. An idea or concept.
For me, photography isn't about taking a photo, or, the camera used to take it. The camera is just the tool.
Photography is about the story. And this applies in any case or setting.
Property photography now follows the same principle.The ability to tell the story of the house or home. People often spend their lives building and creating homes that they love. Homes they are proud of. When the time comes to sell. It is our job to show that love to potential buyers.
Sadly, not all estate agents take the same view, and 'point and shoot' is still commonplace when taking their photos.
I am always looking for the details. Small things.
Original brick work from the 1900's. A wood beam from 1652. Perhaps the choice of granite worktop in the kitchen, or even the chrome finish of the bathroom. There is a reason why it is there. And as an estate agent, I feel it would be foolish to ignore these details. The stories, if you will, of the people that live there.
Presentation is everything. A tidy house, photographically, is always helpful But.. what sets your home apart from any of the others? How can you ask for £10k, or even 20k more than a similar house and still generate viewings? The answer, is in the first impression. The photography. ( it then takes an amazing team to negotiate the sale for you, but that’s for another day !!. ed)
Rightmove advertises property, it doesn’t sell it!
What's the best way to get buyers to come and view? Many an agent would say,’ List it on Rightmove and they will call!’
Unfortunately , unless you property is marketed at a low price, this simply doesn’t work.
As a seller, you need to find an agent that will take the time to capture the details. The finishes. The little things. You will find, that those details you like, will attract people who appreciate the same things. People who like what you've done. Who see your house as a home before they've even viewed it.
This is a part of the reason why Williams are so successful and receive such positive comments from vendors who know we’ve gone the extra mile to represent them and their home.
If you are thinking of moving, be sure Williams are one of the agents who appraise your property. Happy Selling!