It is always difficult to claim a competitor is misleading people without sounding like its sour grapes. Williams recently found a great unbiased website to prove something that industry insiders have known for a while.
It basically says that although onliners focus on the cheap fee. They neglect to inform customers of the risks involved if your house doesnt sell quickly, and also the real cost of selling your house cheaply due to negotiating the sale yourself.
If you are thinking of selling your property. Please do have a read of this first.