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After over 20 years in the business, Richard Williams the founder of Williams has learnt many important methods of selling a property. . Its a fine line being able to provide the absolute best service possible, with superb marketing and of course a package it into a superb fee for our customers.
Here are 3 foundation stones you need , to get the best price for your property when you come to se in Worcester.
Expert Negotiation
This is the most critical time in the whole sales process.
Our professional team have years of experience when it comes to negotiating the best price for your property.
Free Professional Photograghy
First Impressions are so important now nearly every buyer searches online for a property.
We take lifestyle shots and create beautiful images to help see the full potential of our properties.
Maximum Exposure
At Williams we don't just put your property on Rightmove and hope.
Unlike Pay Any Way agents, we only get paid when the job is finished. We give maximum effort from start to finish.
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Here are some great ways from money facts, to choose your estate agent in Worcester when the time comes to sell.
1. Do They want Your Business?!
This may seem an obvious thing to ask. Call the agent up. Are their staff keen to help. Are they more interested in lettings then sales? How quickly can they come out to value your property? By making this one phone call, you can get a feel how you will be treated and more importantly, how your buyers will be treated in the coming months of selling and sales chasing.
2. Are they No Sale No Fee?
Some agents like purplebricks are now charging even if they dont sell your property. With an average fee of over £1000 this is a lot of money to not get back! They also leave you to negotiate the sale yourself, which can cost an inexperienced negotiator many £1000's in equity. Williams are now No Sale, No Risk, No Fee.
3. Ask these questions:
- How much does the agent charge for sole agency and what is the tie-in period? Sole agency is where one agent has the exclusive right to sell your property for a set period. If your property is sold by another agent in this time you will still have to pay the sole agent their fee, as well as the agent who actually sold it. As a rule, fees for sole agency can range between 1% and 2.5% of the sale price, with a tie-in period of up to eight weeks.
- How much does the agent charge for multi-agency? A multi-agency arrangement means several agents will have your property on their books, with the successful agency being granted the fee. Generally speaking, this fee will be in the region of 2.5% and 3.5% of the sale price.
- How long has the agent been established and what is their experience? A well-established agent that has experience selling properties in the immediate vicinity of your home is preferable.
- How will your property be advertised? Will it appear in the local paper? On a property website such as Rightmove? Is the agency able to show examples of how they advertise properties?
- Who will look after viewings? Will the estate agent be present at all viewings? Check as to whether they will be available during evenings and weekends.
4. Decide between sole and multi-agency, then haggle
If you are already on the market. Multi agency is a good way to fully test the market. Some people prefer to just deal with one estate agent at a time though. We can explain the benefits of both to you.
If you are thinking of selling your property in Worcester. Or you are already on the market and would like to relaunch your property , with a more proacive agent. Give Williams Worcester a call for more details:
Sellers Priority Line: 0333 20 70 50 7
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- It is always difficult to claim a competitor is misleading people without sounding like its sour grapes. Williams recently found a great unbiased website to prove something that industry insiders have known for a while.
It basically says that although onliners focus on the cheap fee. They neglect to inform customers of the risks involved if your house doesnt sell quickly, and also the real cost of selling your house cheaply due to negotiating the sale yourself.
If you are thinking of selling your property. Please do have a read of this first.
https://www.theadvisory.co.uk/estate-agents/online-vs-high-street/#anchor-3-sub-1
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How should you choose an estate agent to sell your property? Here is a handy guide from MoneyFacts.co.uk to give you an idea.
1. Ask for recommendations
This may seem an obvious place to start, but ask friends, family members and colleagues who have recently moved which estate agents they used and what they thought of them.
Also, look in your local area at the "for sale" and "sold" signs; it's a useful indicator of the agents that work well in your area.
2. Check industry credentials
Estate agents are required to be members of The Property Ombudsman Scheme which allows for complaints against them to be independently investigated.
Many estate agents will also be members of trade bodies. Membership means that they have to comply with a code of conduct, which may indicate a higher level of professionalism and diligence. Trade bodies to look out for are:
- Guild of Property Professionals
- National Association of Estate Agents (NAEA)
- Royal Institution of Chartered Surveyors (RICS).
You should be able to research this without having to set foot in an estate agent's branch. Members of these schemes will be shouting about it on their websites.
3. Go undercover
Visit your shortlisted estate agents as a potential buyer looking for a property like your home. Pay attention to how they behave and ask yourself two questions:
- Would you be happy if the property being described was yours?
- Would you buy a property from them?
4. Invite at least three agents to value your property
Shortlist your agents, but don't shorten too much. Try to get at least three to come and value your property.
When your property is valued it's important not to be too impressed by the agent that values your property the highest – this could be a ploy to win your business.
Ideally, you need an agent who is going to be honest and fair, not one who is going to overvalue your property and then fail to get a buyer at that price
5. Ask these questions:
- How much does the agent charge for sole agency and what is the tie-in period? Sole agency is where one agent has the exclusive right to sell your property for a set period. If your property is sold by another agent in this time you will still have to pay the sole agent their fee, as well as the agent who actually sold it. As a rule, fees for sole agency can range between 0.75% and 2.5% of the sale price, with a tie-in period of up to eight weeks. ( Williams Estate Agents do not tie our sellers in)
- How much does the agent charge for multi-agency? A multi-agency arrangement means several agents will have your property on their books, with the successful agency being granted the fee. Generally speaking, this fee will be in the region of 1% and 3.5% of the sale price.
- How long has the agent been established and what is their experience? A well-established agent that has experience selling properties in the immediate vicinity of your home is preferable.
- How will your property be advertised? Will it appear in the local paper? On a property website such as Rightmove? Is the agency able to show examples of how they advertise properties?
- Who will look after viewings? Will the estate agent be present at all viewings? Check as to whether they will be available during evenings and weekends.
6. Decide between sole and multi-agency, then haggle
Sole agency is cheaper, but the net isn't cast as wide and there may be less chance of a quick sale. Multi-agency costs more, but means that your property will get more exposure, which increases the prospect of a quick sale.
You may decide to start out with a sole agency, moving to multi-agency at the end of the tie-in period. Or you may decide to jump straight in with multi-agency.
Whichever you choose, now is the time to haggle. If one agent is more expensive than the others, see if you can get their price down.
7. Review your agent's performance
After a few weeks for multi-agency, or towards the end of the tie-in period for sole agency, evaluate your estate agent's performance.
- How many viewings have you had? Who from? How did they go?
- Has the agent been marketing the property and working as hard as you expect?
Also ask for feedback from the agent. If you've not had viewings, or have had viewings but no offers, the agent can give insight. It could be you're priced too high, or that there's an area of the property that could be spruced up to encourage a sale.
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"Lifestyle Photography has nothing to do with cameras" ~ Stephen Eckley - Senior Valuer at Williams Estate Agents
As the world evolves in to the ever more visually immersive place it has become, photography finds itself at the front line of estate agency. The face, if you will, of a brand. An idea or concept.
For me, photography isn't about taking a photo, or, the camera used to take it. The camera is just the tool.
Photography is about the story. And this applies in any case or setting.
Property photography now follows the same principle.The ability to tell the story of the house or home. People often spend their lives building and creating homes that they love. Homes they are proud of. When the time comes to sell. It is our job to show that love to potential buyers.
Sadly, not all estate agents take the same view, and 'point and shoot' is still commonplace when taking their photos.
I am always looking for the details. Small things.
Original brick work from the 1900's. A wood beam from 1652. Perhaps the choice of granite worktop in the kitchen, or even the chrome finish of the bathroom. There is a reason why it is there. And as an estate agent, I feel it would be foolish to ignore these details. The stories, if you will, of the people that live there.
Presentation is everything. A tidy house, photographically, is always helpful But.. what sets your home apart from any of the others? How can you ask for £10k, or even 20k more than a similar house and still generate viewings? The answer, is in the first impression. The photography. ( it then takes an amazing team to negotiate the sale for you, but that’s for another day !!. ed)
Rightmove advertises property, it doesn’t sell it!
What's the best way to get buyers to come and view? Many an agent would say,’ List it on Rightmove and they will call!’
Unfortunately , unless you property is marketed at a low price, this simply doesn’t work.
As a seller, you need to find an agent that will take the time to capture the details. The finishes. The little things. You will find, that those details you like, will attract people who appreciate the same things. People who like what you've done. Who see your house as a home before they've even viewed it.
This is a part of the reason why Williams are so successful and receive such positive comments from vendors who know we’ve gone the extra mile to represent them and their home.
If you are thinking of moving, be sure Williams are one of the agents who appraise your property. Happy Selling!
Tel: 01432 277734
Email: contact@williamsestateagents.co.uk